The Positioning Playbook blog
Become the recognized voice in your field
Practical guides on personal branding, positioning, LinkedIn, stages, podcasts and thought leadership, written for leaders and experts who are great at what they do and ready to be known for it.
Personal Branding for Leaders: The Complete Guide
What personal branding really means for leaders, why it matters now, and the six step method to become known for your expertise.
All guides
How to Position Yourself as an Expert in Your Field
Expertise and being seen as an expert are not the same thing. Here is how to make the link obvious with a clear positioning statement.
Step 2 · Signature messageHow to Find Your Signature Message and Stand Out
Positioning says who you serve. Your signature message is the idea you repeat until people connect it with you.
Step 4 · Build visibility onlineLinkedIn Personal Branding for Executives: A Practical Playbook
Fix your profile, pick three content pillars, and build a weekly rhythm that works around a busy executive schedule.
Step 5 · Stages and podcastsHow to Get Booked as a Keynote Speaker (Even Without a Big Name)
A step by step approach to getting on stages: what organizers look for, how to package your talk, and a short pitch that works.
Step 5 · Stages and podcastsHow to Get Invited as a Podcast Guest (From a Host's Point of View)
Advice from the host's side of the microphone: how to choose shows, write a pitch that gets answered, and make every episode count.
AuthorityHow to Become a Thought Leader in Your Industry
Thought leadership is earned, not declared. Here are the ingredients, and how to build a body of work people trust.
Mistakes to avoid7 Personal Branding Mistakes Experts Make (and How to Fix Them)
Seven common mistakes that keep skilled experts unknown, and the simple fix for each one.
Step 6 · Turn attention into opportunityHow to Turn Visibility Into Clients, Roles, and Invitations
Attention is not the goal. Here is how to turn visibility into real conversations, clients, roles, and invitations.
Step 3 · Show up consistentlyPersonal Branding in the Age of AI: Use It Without Losing Your Voice
AI makes content easy to produce and harder to stand out. Here is a workflow that keeps your voice and your credibility.
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